"Characters and scenes from horror movies permeate our cultural consciousness…’ - Rick Worland (The Horror Film)
The horror genre, in its many guises, has long been one of the most profitable cinematic forms of all time. Not only can it be relatively cheaply produced, but Spain, Germany and the US boast a particularly strong fan-base, and low budget Indie horrors such as Paranormal Activity (2009) have long held claim to being among the most profitable films ever made.
In addition to Director David Cave's enviable track record in horror film making, Producer Tom Craig has long had a significant involvement in the genre at the level of audience, analysis, and production. He is the co-founder of the UK's first Masters in Horror and Transgression, has taught the subject at a number of European Higher Education institutions, and is currently contracted by Intellect to publish a coauthored book on the subject. Tom has also been involved in the successful financing of over thirty short and feature films, the vast majority of which are horror.
In the case of The Invoked, the audience is perceived to be split into six distinct
i. Fans of the genre that are looking for more art-house material and reject
the current obsession with found-footage films and gratuitous violence
ii. Fans of independent cinema that are interested in the qualities of tone and
mood in cinema
iii. Individuals that have been touched by issues of control and abuse through either religion, membership of sub-cultural groups, domestic violence, or psychological manipulation
iv. Fans of the 'Golden Era' of cinematic horror to which the script owes a debt of gratitude
v. The huge fan base for Hollywood star Lynn Lowry
KEY SELLING POINTS